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ABC ANNUAL MEETING

By Adnews Staff

The Audit Bureau of Circulations will hold its annual meeting in Toronto from Nov. 13 to 15. Titled Building Your Brand, attendees will learn techniques for targeting brand messages to specific audiences using one, consistent voice. They will learn how leveraging brand assets can build brand equity and strengthen the organization. Speakers include Hearst Magazines president Cathleen Black, U.S. Magazines vice-president and general manager Greg Coleman and Rocky Mountain News marketing and public relations vice-president Linda Sease.

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