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Microsoft Canada begins One Source promotion
By Adnews Staff
Microsoft Canada has begun a street promotion in Vancouver as part of its launch activities for the Xbox One video game console. The promotion takes the form of an large-scale replica of the console that has been installed in the city's downtown area. The installation is the launch of a community initiative that will encourage Xbox Live subscribers to sign-on to a program called One Source. Each signatory will contribute to unlocking a series of unspecified "experiences" and prizes, beginning this week. Consumers can sign-on via the Xbox Live service, online at <http://www.xbox.ca/onesource> or in-person at the replica console.
"With One Source, we are celebrating the launch with our fans in an unprecedented way," said Craig Flannagan, director of Xbox marketing at Microsoft Canada. "We are giving the power to our fans to unlock incredible experiences."
The Xbox One will be released on Nov. 22.