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McDonald's Canada promotes Happy Meals books
By Adnews Staff
McDonald's Canada will begin a two-week promotion on Nov. 1 during which it will offers books as part of its Happy Meal menu item. Four books will be included with the meals in series, each featuring original Happy Meal characters and focusing on nutrition and imagination. The company will also begin offering free monthly electronic books through McPlay, the Happy Meal mobile application.
"As a top family destination, we're proud to offer Happy Meal books for parents and kids to enjoy together and to foster the joy of reading," said Joel Yashinsky, chief marketing officer at McDonald's Canada. "In recent years we've made significant strides to enhance the Happy Meal experience and the launch of this program is another step towards that commitment."
The book promotion is being supported with a television commercial and in-store materials.