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Adbloc Media buys Alpine Media
By Adnews Staff
Toronto-based Adbloc Media has acquired Alpine Media of New Zealand. The purchase covers both the assets and intellectual property of Alpine, including the Adbloc out-of-home media property. Adbloc Media is the exclusive US and Canadian licensee of this property, which places advertising on the safety bars of chair lifts at ski resorts.
"While one objective of the acquisition is to expand the global Adbloc network, which currently has a presence in Canada, New Zealand, Japan, Slovenia, Slovakia and Chile, we are also excited that having complete control over the Adbloc system will allow us to provide seamless and more efficient service delivery to our current ski area and advertising partners in Canada," said Peter Kobayashi, managing partner of Adbloc Media. "We are also pleased we will bring new manufacturing and export businesses to Canada, two industry segments business leaders believe are crucial to the future success of the Canadian economy."