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Future Shop signs sponsorship deal with Montreal Canadiens
By Adnews Staff
Electronics retailer Future Shop has signed a two-year sponsorship agreement with the Montreal Canadiens hockey team, beginning with the 2013-2014 season. The sponsorship will include a 316-seat branded area called the Future Shop Family Zone inside the Bell Centre arena. The area will feature a series of interactive games, giveaways and promotions. In addition, Future Shop branding will be visible on the ice, on the rink boards in the practice centre and on the scoreboard display. Future Shop will include information about the team in its weekly flyer and electronic newsletter.
"We're extremely thrilled to partner with the Montreal Canadiens Hockey Club," said Richard Laniel, vice-president of retail operations and group business leader at Future Shop. "It's exciting bringing our 19 years of winning excellence in Quebec to a historic and successful team."