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Sponsorship roundup

By Adnews Staff

Eyewear company Oakley Canada has signed an agreement with the Canadian Olympic Committee to become the official high performance eyewear sponsor of the Canadian Olympic team. The agreement will run until 2016, covering the Sochi 2014 Olympic Winter Games, the Toronto 2015 Pan American Games and the Rio 2016 Olympic Games. This fall, Oakley will launch a Canadian Olympic Team eyewear collection. Proceeds from the sale of these products will support the training of Canadian athletes. "As a brand and as a product, Oakley encompasses the attitude, innovation, passion and performance we look for in Canadian Olympic Team partners," said Marcel Aubut, president of the Canadian Olympic Committee.

July 12, 2013

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