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Colloquy, Environics launch loyalty program comparison website

Colloquy and Environics Research Group have launched a new website at <http://www.compareloyaltyprograms.ca> intended to allow Canadians to compare loyalty programs based on personal preferences. It compares 61 loyalty programs and their affiliated credit cards in Canada based on how fast a member can get to a specified rewards goal. Visitors to the site answer a series of questions about preferred rewards, their lifestyle and their shopping habits, and receive a report on which loyalty programs best match their priorities. "Our extensive research study compared top loyalty programs across the country," said Robert Stel, senior research associate at Environics Research Group. "Over-simplified comparisons of programs are often inaccurate because they assume everyone is average when it comes to their spending, when in reality it comes down to individual habits and preferences." Colloquy is a division of LoyaltyOne.

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