New president at Alliance Data Loyalty Services
By Adnews Staff
Bryan Pearson has been appointed president of Toronto-based Alliance Data Loyalty Services. The company, formerly known as The Loyalty Group, operates the Air Miles program, marketing publisher Colloquy and list management company Icom Information & Communication. Pearson will lead all of these enterprises. Pearson joined The Loyalty Group in 1992 and become president of the Air Miles division in 1999. He also held the position of vice-president of sponsor management. Prior to joining the company, Pearson worked at Quaker Oats Canada and Alias Research.
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