LoyaltyOne launches Colloquy India
Toronto-based LoyaltyOne has launched a new business unit called Colloquy India that will specialize in publications, online resources, research and education materials for operators of customer loyalty programs in that country. The unit will debut a new quarterly print and online publication this month that will be distributed to approximately 3,500 marketing executives in India. Six months ago LoyaltyOne acquired 26% of Direxions Marketing Solutions, owner of several Indian loyalty programs. "The loyalty industry in India is poised for explosive growth," said LoyaltyOne president Bryan Pearson. "The goal of Colloquy India is to provide the expertise and insights that help loyalty marketers reach Indian consumers with messages and offerings that are most relevant to their needs."