TeamBuy.ca retains DDB Canada
By Adnews Staff
Group buying website TeamBuy.ca has appointed DDB Canada of Toronto its public relations agency of record. DDB won the account in a competitive pitch process involving six other agencies in the fall of 2011. The firm is now working on a PR campaign intended to increase awareness of the TeamBuy.ca brand, increase membership and merchant involvement, and to assist in the launch of future applications and products. The initiative will begin in March, followed by mass media, digital and social media activities in the summer. "After meeting with several agencies, we felt the strongest connection with the team at DDB Canada and knew they were the best agency partner to foster a long-term relationship with," said Ghassan Halazon, CEO of TeamBuy.ca. "We were impressed by DDB's creative thinking and their strong strategic insight into our category. Plus their level of enthusiasm to help champion TeamBuy matched our own passion for the brand."