Ottawa-based communications technology company Edgewater Wireless Systems has retained Myriad Interactive Media of Toronto to develop social media and search engine marketing programs intended to raise awareness of the Edgewater brand. "Over the course of the next year we will be putting together interactive social media campaigns and video development with particular emphasis on Facebook, Twitter and Youtube in order to expand Edgewater Wireless' brand globally," said Derek Ivany, CEO of Myriad.