Beiersdorf resumes Nivea Haus promotion
Beiersdorf has resumed a touring promotion for its Nivea line of skin care products. The campaign, called "Nivea Haus," makes use of an installation that will travel to Toronto, Calgary, Edmonton, Vancouver and Montreal until the end of August. The mobile installation will offer information about and sampling of the brand's various products. It will also offer consumers a personalized skin analysis and a presentation of the history of the brand. Participants will also be invited to take part in a contest element and social media activities.