Canadian Film Centre conducts new campaign
By Adnews Staff
The Toronto-based Canadian Film Centre has begun a campaign promoting the organization as a driver of economic activity. The campaign, developed by Doug & Serge of Toronto, features actor Eugene Levy playing the role of a bomb disposal technician in a movie. As the movie ends, Levy calls the audience back to point out the people employed by the production as listed in the credits. The campaign will run in theatres and on television through the holiday season. "CFC does so much to help build the success of the entertainment industry in Canada," said Doug Robinson, chief creative officer at Doug & Serge. "It really is an economic engine. It was a great experience to work with Eugene Levy to bring that message to life. We also leveraged the CFC logo and created a mnemonic device that equates the CFC with creating Careers For Canadians, because after all, that is exactly what they do."