UNICEF Canada retains Veritas Communications
By Adnews Staff
UNICEF Canada has appointed Veritas Communications of Toronto its new public relations agency of record. The agency's first work for the humanitarian organization is the launch of a three-year brand campaign called "No Child Too Far," which is intended to broaden public awareness of its work. The new creative features various objects used by UNICEF field staff as they worked to assist children internationally. This includes a pair of boots worn by Nigel Fisher, deputy special representative of the UN Secretary-General in Haiti, which he wore while traveling in Asia, the Middle East and Africa. The boots are now on display in the Bata Shoe Museum in Toronto. Veritas will also work to promote UNICEF Canada's Survival Gift Guide and to raise the profiles of UNICEF Canada staff members. The agency will also promote global reports on child well-being, upcoming events and fundraising initiatives. "UNICEF is embarking on a very exciting phase of connecting, mobilizing and empowering Canadians to positively transform the lives of children around the world," said Sharon Avery, chief of development at UNICEF Canada. "We are eager to build on the success of our launch event at the Bata Shoe Museum and how we can leverage this great partnership further to heighten Canadians' understanding of our work to drastically reduce the number of daily preventable child deaths in developing nations."