SEARS OPENS THIRD UNIQUE FURNITURE STORE
By Adnews Staff
Sears Canada opened its third Whole Home Furniture Store last week, adding to the ones already opened in Kitchener, Ont. in 1995 and in Whitby, Ont. last February. The new store is in Mississauga, Ont. Designed exclusively for furniture, decorator rugs and home-decor accessories, the 35,000-foot store offers three times the typical selling space devoted to furniture in regular Sears stores. Two additional outlets are scheduled to open in southern Ontario by early 1997. Advertising for the Mississauga store will begin next week targeting the Greater Toronto Area using radio and newspapers ads, which were designed in-house. Prism Communications Ltd. of Toronto bought the media.
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