Reader's Digest has signed an advertising sales representation agreement with Mediative of Montreal. Mediative will now sell digital and print advertising units, sponsorships, integrated branding campaigns, contests and social media exposure. The agreement includes the online properties ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com. "Mediative's reputation, client service and capabilities make them the perfect ambassador of our brand in Canada," said Reader's Digest Canada general manager Philippe Cloutier. "We are optimistic that they will help increase the Reader's Digest brand recognition among advertisers and improve our overall share of digital advertising in Canada."