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Mediative adds three

Mediative of Toronto has appointed Jon de la Mothe to the position of vice-president of platforms and technology. He will manage the company's technical operations, innovation and information technology units. De la Mothe was most recently director of media innovation and technology at CBC. Prior to that, he was an executive producer at Discovery Channel, director of interactive strategy at CanWest Global and senior business development manager at Grey Interactive.

Pino Gatto has joined the agency as director of technology operations. He was most recently director of ad operations for the consumer publishing and digital media groups at Rogers. Prior to that, he was senior ad operations manager at CBC and ad operations manager at CanWest MediaWorld.

Brad Krieger has been hired by Mediative as director of data and insights. He was previously director of Amnet Canada. Prior to that, he was digital and analytics director at Aegis Media and an associate director at Mindshare Canada.

Mediative is a division of Yellow Pages.

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