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Reader's Digest prepares 70th anniversary promotion
By Adnews Staff
Reader's Digest magazine is preparing a series of promotions in support of its 70th anniversary in Canada in 2017. The initiative includes a special 70th anniversary logo and the tagline, "70 years of extraordinary Canadian stories," which will appear on each issue and on the RD.ca website and social media pages. Through the year, Reader's Digest editors will recall memorable events in the magazine's history, including the re-printing of past stories, messages from Canadian personalities and readers describing what the magazine has meant to them, and a special online feature called "70 Things."
"For close to seven decades, almost half as long as Canada has existed, Reader's Digest has been telling stories about Canadians, by Canadians, for Canadians," said Dominique Ritter, executive editor of Reader's Digest Canada. "The magazine's longevity is a testament of the brand's connection with Canadians, and it's only fitting that we celebrate this special achievement all year long."