Sponsorship roundup
By Adnews Staff
Air Canada has signed a multi-year marketing agreement with the Just for Laughs Montreal International Comedy Festival and the Toronto Just for Laughs JFL42 festival. By the terms of the deal, Air Canada will be the exclusive airline carrier of the festivals for 2012 and 2013. The company will also be the presenting sponsor of the International Series in Montreal and the co-presenting sponsor in Toronto. "Air Canada is now the exclusive airline partner of the Just for Laughs Montreal International Comedy Festival and the Toronto JFL42, bringing international talent from as far as Australia to take part in these world renowned events," said Craig Landry, marketing vice-president at Air Canada. "Air Canada is active in the communities we serve through our support of a wide range of sports, arts and cultural activities. We are looking forward to enjoying a beneficial and positive relationship with these festivals over the next years."