GOODMAN OPENS IN MONTREAL
By Adnews Staff
Toronto-based public relations firm Goodman Communications is opening an office in Montreal to service Quebec clients. Sylvie Seguin has taken over as managing director of the new office after running her own consulting business in Montreal for seven years. Before that she was media coordinator for Hermés in New York. The new office's first client is BRK Brands Canada, which markets First Alert carbon monoxide detectors and smoke alarms. The PR shop will mastermind an educational campaign about residential fire safety and the dangers of carbon monoxide poisoning. Goodman has independent affiliates in Vancouver, Calgary and Halifax. Its client list includes IBM Canada, RJR-MacDonald, Northern Telecom and the Ontario Insurance Commission.