Website roundup
By Adnews Staff
Evolve Media of Los Angeles has launched a new website called SheKnows Canada. The site, located at <http://www.sheknows.ca>, focuses on locally-produced lifestyle content aimed at women. Content topics include entertainment, beauty, love, homes, parenting, food and health. The US-based parent site, SheKnows.com, attracts approximately 2.3 million unique Canadian visitors per month, according to the company. "The launch of SheKnows Canada is an important stepping stone in the global expansion of the brand," said Walder Amaya, senior vice-president of Canadian and international operations at Evolve Media. "Developing and fostering an all-local Canadian content and video strategy allows us to connect with Canadian women in an even deeper and more meaningful manner, while also allowing marketers to further engage with the SheKnows community and brand. The Canadian-specific strategy will allow for purely Canadian tailored advertising opportunities and custom programs." Evolve also plans to launch localized versions of SheKnows in the United Kingdom and Australia.