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TotallyHer introduces children's division

TotallyHer has launched a new division called TotallyKidz, focusing on children's media. According to the company, the new unit's advertising inventory consists primarily of video advertisements embedded in video games. The unit has signed an exclusive representation agreement with Spil Games of The Netherlands, which owns online properties including GirlsGoGames.com, AGame.com and GamesGames.com.

"TotallyKidz offers advertisers a unique audience of kids and tweens who actively choose PC, tablet, or mobile gaming over television viewing," said Walder Amaya, executive vice-president of international sales and operations at Evolve Media. "This demographic, which is largely underserved but growing by the minute, is a key factor in successful marketing. We look forward to presenting the TotallyKidz portfolio, combined with our cutting-edge solutions, to our roster of premium brand partners."

TotallyHer is a division of Evolve Media.

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