BCP SNAGS MORE OF PFIZER
By Adnews Staff
BCP of Montreal got another piece of business from Pfizer Canada last week. The pharmaceutical company is keeping the name of the new product, which BCP will eventually advertise, under wraps until it is launched in 1997. BCP won the business in a competition with Grey Healthcare of Montreal. BCP was given the Zoloft anti-depressant business earlier this year. Other agencies handling advertising for Pfizer's pharmaceutical division are Anderson Advertising and Grey Advertising, both of Toronto. Other drugs marketed by Pfizer include: anti-arthritic Feldene, cardiovascular treatments Minipress and Novasc and antibiotic Vibramycin.
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