Home improvement chain Rona has retained MSL Canada as its public relations agency of record for Canada. The assignment includes PR, marketing communications, corporate communications and social media activities. "MSL Canada stood out for its relentless focus on results, including a track record to back up this commitment," said Michelle Laberge, senior director of communications and public affairs at Rona. "Throughout the selection process, it was also clear the team at MSL Canada had a passion for our business combined with a strong background in retail."