Sponsorship roundup
By Adnews Staff
Allstate Insurance Company of Canada has signed on as a sponsor of the 2012 National Hockey League All-Star Weekend, which will take place in Ottawa from Jan. 26 to 29. Allstate will be the presenting sponsor of the Allstate Insurance NHL All-Star Media Day and the Allstate Insurance NHL Breakaway Challenge. Allstate will also receive a camera-visible dasherboard, in-arena announcements, LED signage, print advertising in the game program, television ads on TSN and CBC broadcasts, branding on NHL.com and exposure at the Scotiabank NHL Fan Fair event. "Allstate Insurance is thrilled to be part of one of the NHL's highlight events of the year and to have the opportunity to share the Allstate All-Canadians mentorship program with even more people," said John O'Donnell, president and CEO of Allstate Canada. "We are looking forward to celebrating a game that means so much in communities across the country and proud of our contributions to the sport."