Allstate sends more work to Fuse Marketing Group
By Adnews Staff
Fuse Marketing Group of Toronto has been hired by Allstate Insurance Company of Canada to develop marketing strategy and communications programs. The agency is working on a series of national acquisition and retention campaigns for Allstate's home and automobile insurance products. "A company doesn't grow its market share by being set in its ways," said John Jenner, marketing director for Allstate. "As a brand that’s close to 60 years old, we have consistently led the way through ever evolving innovations to retaining our customers and acquiring new ones. That's why we are very pleased to announce our working relationship with Fuse. The work that they produced for us this spring convinced us the agency had the creativity and experience we needed to help us achieve our objectives."