Canadian Direct Insurance continues campaign
By Adnews Staff
Canadian Direct Insurance of Vancouver has released a new phase of its "Say Yes to Savings" campaign. The new elements, developed by Noise of Vancouver, consist of three television commercials called "Waiting Room," "Round 2" and "Final Round." "We were in the Canadian Direct waiting room before a presentation when a senior executive strolled by," said Michael Milardo, creative director at Noise. "He was genuinely curious why we didn't just come out and say 'Canadian Direct Insurance saves people money' instead of showing a bunch of flamethrowers and chainsaws. From that meeting came these characters who illustrate the agency/client dance that is the same worldwide. We get to make fun of ourselves and the process itself, while still focusing on a hard sell message of savings. And cyborgs. Everyone's happy."