Survey: Leading edge brands in Canada
The Institute of Communication Agencies has released the results of a survey into brands considered "leading edge" by Canadian consumers. The survey considered various factors of brand influence, including trustworthiness, relevance, presence, corporate citizenship and engagement. According to the survey, the ten brands most often identified as "leading edge" by respondents are Apple, Google, Ikea, Microsoft, Cirque de Soleil, Coca-Cola, President's Choice, Tim Hortons, YouTube and Sony. The survey was conducted by Ipsos Reid. "It's been amazing to see what Apple has accomplished over the past decade, through the introduction of innovative and iconic products," said Steve Levy, president of Ipsos Reid. "While being seen as leading edge is only one factor in brand influence it is definitely one of the most important, something that Apple has recognized and excelled at achieving."