Canada Goose hires Doug & Serge
By Adnews Staff
Outdoor clothing company Canada Goose has retained Doug & Serge of Toronto as its agency of record. The firm won the account in a request-for-proposals process involving an unknown number of contenders. The agency will work to increase the reputation of the Canada Goose brand domestically and internationally. "Canada Goose has emerged as a global leader in the manufacturing of authentic extreme weather outerwear and to help take our brand to the next level we sought out an agency partner that really understood our brand and shared our values," said Dani Reiss, president and CEO of Canada Goose. "We were very impressed with Doug & Serge. They demonstrated a deep understanding of what makes Canada Goose one the world's most admired brands and they presented themselves as a strong, united and resourceful team."