HOLIDAY INN CHOOSES FALLON
By Adnews Staff
U.S.-based Holiday Inn Worldwide has given its U.S. account to Fallon McElligott of Minneapolis, Minnesota. Others short listed for the account were Saatchi & Saatchi Advertising of New York, BBDO South in Atlanta and the St. Louis office of D'Arcy, Masius, Benton & Bowles. Young & Rubicam of New York was the incumbent. In Canada, Holiday Inn uses Y&R's Toronto office. Canadian marketing director Patrick Field told Adnews in an earlier interview that the company plans on staying with Y&R in Canada.
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