ZOOM MEDIA BRINGING FUND PROJECT TO TORONTO
By Adnews Staff
In an effort to increase awareness of their washroom billboards, Zoom Media Inc. of Montreal will launch a project that will see the boards appearing in Toronto ad agencies next month. There will be three boards in each agency, with the first one describing the project. It was designed for Zoom by TGV Publicite Design of Montreal. The second panel will be for the use of the agency, for them to post memos or a previous piece of work. The third panel will be sold by Zoom to other media who want to work with the agency. Of the money raised, 75% will go to charities, with the recipient being chosen by Zoom and the agency. The other 25% will cover costs. The same idea , which was launched in Montreal and Quebec City two months ago, now has 35 agencies participating. So far, 13 Toronto agencies have signed up.