Mazda begins What Do You Drive contest
By Adnews Staff
Mazda Canada of Richmond Hill, ON has begun an online contest called "What Do You Drive?" The promotion is being conducted through the company's Facebook page. Until Aug. 31, Mazda owners can submit photographs, videos or written descriptions of their thoughts and feelings about driving. Visitors to the page can also vote on the posted entries. Two winners will receive a 2011 Mazda3. A secondary winner will receive a Canon EOS 60D camera package. Weekly winners will receive Canon PowerShot SD3500 digital cameras. "At Mazda, we don't build cars for everyone, we build cars for people who care about what they drive, so Mazda owners tend to be driving enthusiasts," said Vito Paladino, director of marketing at Mazda Canada. "They're passionate about their cars and they are also very engaged online. This contest gives them an outlet to express that passion."