Toronto Pearson International Airport begins branding initiative
By Adnews Staff
The Greater Toronto Airports Authority has announced a new brand identity for Toronto Pearson International Airport. The new identity is part of a larger effort to present the airport as North America's leading international gateway. The initiative includes a new logo, a new colour scheme and the tagline, "For You. The World." The airport is also designing a new website that will be located at TorontoPearson.com. "We understand that both airlines and guests have more choice than ever and we appreciate the need to make sure we are offering them what they need so they will choose Toronto Pearson," said Pamela Griffith-Jones, chief marketing and commercial officer of the authority. "We also appreciate that we are often the first and last impression of the region for the 32 million passengers who travel through our airport each year. The logo's multiple, vibrant colours represent the cultural diversity of Toronto and the world we provide access to. Together, the lines create a human figure that is embracing and reaching out to the world. 'For You. The World' puts our customers at the centre of it all, conveying our commitment to being the ultimate host while reminding them of our global reach."