Canadian Olympic Committee readies new branding
By Adnews Staff
The Canadian Olympic Committee is phasing-in new branding for its competition wear and merchandise. According to the committee, the new logos are intended to inspire national pride in Canada's athletes. Between now and the end of the year, new logos will be introduced for the Canadian Olympic team, the committee, the Youth Olympic and Pan American teams and the Canadian Olympic Hall of Fame, as well as a logo intended to represent the diversity of Canadian culture. The logos are all variations of red and white maple leaf imagery along with the Olympic Rings symbol. "We are very pleased with the new brand logo," said Christopher Overholt, chief operating and chief marketing officer of the committee. "It is simple, clean and drives attention to the team, where it belongs. The maple leaf is what connects all Canadians. We hope Canadians see this new logo as a badge of honour and another way to show support for the team." The new branding was produced in association with designers Ben Hulse, Greg Durrell, Adam Bognar, and Andrew Simpson.