Sapphire Canada rebrands
By Adnews Staff
Toronto-based information technology recruitment company Sapphire Canada has rebranded itself as Randstad Technologies. The new brand identity is intended to "provide clarity and simplicity" regarding the company's services. The initiative also includes a new website at <http://www.randstadtechnologies.ca>. "We feel it's important to let people know what our company is all about, which is ultimately our commitment to our clients and our candidates," said company president Jan Hein Bax. "The recruitment landscape is rapidly changing and we recognize the need for change. We have worked to develop a brand identity that represents our ambitions and shows how we have evolved into a dynamic full service recruitment and HR solutions provider with unmatched expertise, insight and investment in our customers."