Representation roundup
By Adnews Staff
The Evanov Radio Group has signed an online media sales representation agreement with Ideon Media of Toronto. Ideon will now handle online media sales for the Z1035.com website. Z103 is a Toronto radio station that plays primarily Top 40 music. Its website attracts approximately 350,000 unique visitors per month. "Capitalizing on the popularity of our digital media properties was a priority of ours," said Ky Joseph, executive vice-president of sales at Evanov. "While we see new media as an opportunity to generate new revenue, we also believe there is a natural synergy to assist existing advertisers who wish to leverage the strength of both our radio and digital platforms. We are very excited to partner with new digital advertisers through this new relationship with Ideon Media."