Tourisme Montreal plans 2011 promotions
By Adnews Staff
Tourisme Montréal has announced plans to spend approximately $25 million in 2011 in sales, promotion and advertising campaigns aimed business and leisure travelers. The leisure-oriented campaigns will focus on things to do in Montreal, especially festivals and events, divided into 24 categories such as dining, sports, cruises and eco-tourism. These efforts will be primarily directed at North American markets and will be conducted in association with other organizations such as Tourisme Québec, Tourism Eastern Townships and Tourism Toronto. Promotion will include traditional and online advertising, as well as mobile and social media activities. The business campaign is intended to promote the city as a convention and meeting location. It will consist of awareness-raising initiatives aimed at American, Canadian and European convention planners. "As the global economy continues to show signs of an upswing, we are confident that tourists will return in 2011," said Charles Lapointe, president and CEO of Tourisme Montréal. "The major campaign that we are announcing today should propel the Montreal tourism industry to replicate the feats of 2010, a year in which the destination achieved some of the strongest growth in North America."