Jazz Aviation becomes Air Canada Express
By Adnews Staff
Air Canada will rebrand its Jazz Aviation division as Air Canada Express on June 1. According to the company, the name change is part of an ongoing rebranding of Air Canada's regional services intended to assure customers of consistency when booking a flight. Air Canada flights operated by Sky Regional Airlines are already using the Air Canada Express name. Central Mountain Air, Air Georgian and Evas, three other regional airlines that operate flights for Air Canada, will begin using the Air Canada Express name in the near future. "The name Air Canada Express conveys efficient, rapid service and assures customers that whether their flight is operated by Air Canada mainline or Air Canada Express they can expect a consistently high-quality travel experience," said Ben Smith, the airline's executive vice-president and chief commercial officer. "Where previously our regional services used different names depending on the operating carrier, by adopting the name Air Canada Express for all our regional services we are making it easy for customers to identify when they are booked on a regional carrier."