Sponsorship roundup
By Adnews Staff
Toy company Mattel has signed a sponsorship agreement for its Hot Wheels brand with NASCAR racing driver Alex Tagliani for the three Canadian events of the Canadian Tire 2011 NASCAR Series and the NASCAR Nationwide Series. Tagliani's racecar, driving suit and his pit crew shirts will be designed by Hot Wheels creative staff with a customized design. "Hot Wheels is so excited to be working with Alex as we share the same passion for speed, power and performance," said Melissa Chau, Hot Wheels brand manager at Mattel Canada. "We look forward to watching him roar past the competition in his specially-designed vehicle that embodies a look only Hot Wheels can create."
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