Representation roundup
By Adnews Staff
Rogers Media of Toronto has signed an agreement to become the exclusive digital media sales agent for NBA Canada. Rogers will now sell advertising on NBA.com platforms including display faces, video content and mobile applications. "NBA.com attracts a wide range of visitors and is the home for passionate basketball fans in Canada," said Dan Mackenzie, general manager of NBA Canada. "Rogers Digital Media is the perfect partner to help advertisers connect their brands with the NBA's growing fan base in the country."
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