Sponsorship roundup
By Adnews Staff
CIBC has entered into a sponsorship agreement with Visa in the retail banking category for the 2014 FIFA World Cup Brazil soccer tournament. "In 2010 we witnessed the passion and excitement of soccer fans across Canada and worldwide for the FIFA World Cup," said Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC. "We are confident that this opportunity will present tremendous benefits for CIBC, our employees and our clients. We will again launch an integrated marketing campaign that demonstrates employee pride in CIBC and resonates deeply within Canada's multicultural communities."
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