CBC readies Soccer Nation Street Party
By Adnews Staff
CBC will conduct a special event in Toronto this weekend tied to the third-place and final matches of the FIFA World Cup soccer tournament. The event, which will take place inside and outside the CBC building on July 10 and 11, will consist of broadcasts of the games on large screens, as well as pre-game shows, post-game musical performances, soccer skills tests, freestyle soccer demonstrations and memorabilia displays. The "Soccer Nation Street Party" will also include interactive installations by sponsors including CIBC, Rogers, Chevrolet, Adidas, Dove, Sport Chek and LG.
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