Disney conducts out-of-home campaign for Tron: Legacy
By Adnews Staff
Walt Disney Studios Motion Pictures Canada has begun an out-of-home campaign in support of its upcoming movie Tron: Legacy. The campaign makes use of large-format banners outside five Cineplex Entertainment theatres in Vancouver, Calgary, Edmonton and Toronto. The creative displays imagery from the film. A new execution will be released each month until the release of the film in December. "Tron: Legacy is the highly-anticipated futuristic adventure that we know fans are eager to see," said Greg Mason, the company's marketing vice-president. "These early images reveal the visually stunning look and feel of the new world of Tron and we wanted to share them with audiences on a deservedly large scale as we count down to the film's release."