ICA, CAPMA form alliance
By Adnews Staff
The Institute of Communication Agencies has formed an alliance with Canadian Agencies Practicing Marketing Activation. During the one-year pilot program, the two organizations will offer group discount programs, management surveys, networking opportunities, awards programs and professional development to their combined membership. "CAPMA is very excited about this strategic alliance as we believe it will help our members succeed by providing access to valuable business analytics, employee benefits and the multitude of resources that ICA offers," said CAPMA president Mike Armstrong.
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