Metro introduces new design
By Adnews Staff
Toronto-based Metro English Canada has redesigned its Metro daily commuter newspapers in Halifax, Ottawa, Toronto, Calgary, Edmonton and Vancouver. The new design makes use of layout intended to resemble a magazine and a newspaper, with an increased focus on charts, graphs, pictures, pull quotes and sidebars. The paper's content is now divided into five sections: news, entertainment, life, sports and a weekly automotive section. "The new Metro is unlike any printed publication in Canada," said editor-in-chief Charlotte Empey. "Heightened expert analysis, commentary, powerful pictures and readers' views and opinions will enhance our editorial core, at the same time, keeping the news dynamic, compelling and fresh." Metro is promoting the new design with boxcards, print ads and posters in Toronto subway stations.