Pepsi begins Step into the Limelight contest
By Adnews Staff
PepsiCo Beverages Canada has begun a contest promotion called "Step into the Limelight" tied to its sponsorship of the Fan Choice Award at the upcoming Juno Awards. The winner will receive a trip for four to the award show in St. John's, NL on April 18. The winner will also assist in presenting the Fan Choice Award during the broadcast. Consumers can enter the draw at <http://junos.ctv.ca> after voting for one of the nominated musicians. The contest is being promoted with in-store materials in Atlantic Canada. "The Pepsi brand has a legacy of engaging consumers through music and of bringing one-of-a-kind experiences to consumers that they just can't get anywhere else," said Cheryl Radisa, vice-president of consumer marketing at PepsiCo. "The Juno Fan Choice Award delivers beautifully on both."