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Pattison Outdoor adds new Montreal display

Toronto-based Pattison Outdoor has installed a new digital billboard in Montreal. The 14-by-48-foot display is located at Autoroute 40 and Henri Bourassa. According to the company, it will be viewed by approximately one million commuters per month. "Our digital spectacular provides optimal exposure with excellent sight lines and visibility provided by state-of-the-art digital technology," said Dominic Lopocaro, vice-president of Pattison.

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