GJP Advertising introduces mobile advertising service
By Adnews Staff
GJP Advertising of Toronto has introduced a new mobile advertising service called GJP TXT2. The service is intended to allow the agency to develop mobile contests, customer feedback forms, digital coupons and similar initiatives. "GJP TXT2 is a completely in-house capability set up so we can easily integrate a mobile marketing component into our clients' marketing programs and advertising campaigns," said Kevin Pfuhl, managing partner at the agency. "GJP has enjoyed a long and successful history with the wireless industry given clients like Rogers, Cincinnati Bell and IWireless. The launch of GJP TXT2 is a natural service extension based on that experience, and our belief in wireless smart phones as an important marketing medium."