Arby's Canada hires GJP Advertising
Fast food restaurant chain Arby's Canada has retrained GJP Advertising of Toronto as its advertising agency of record. The assignment includes creative and media work for the company's advertising and loyalty campaigns. "We have been working with GJP for several months, first on a project basis and this summer as a complete AOR," said Tracey Fletcher, vice-president of marketing at Arby's Canada. "We have come to know GJP well. They bring talented teams, a track record of producing world-class creative and very inventive media capabilities. GJP blew us away last summer when they launched an integrated social media campaign and contest titled 'Snap and Drive.' And they did it again this summer with a TV-led campaign called 'Perfect Harmony.' They have really demonstrated their expertise, agility and the benefit of working in a media-neutral environment, so it made sense to us and our franchisees to consolidate the whole account at GJP."