Fallsview Casino Resort breaks new campaign
By Adnews Staff
Fallsview Casino Resort in Niagara Falls, ON has begun a new advertising campaign called "The Feeling Lives On." The campaign, developed by GJP Advertising of Toronto, consists of two television commercials called "Boss" and "Mother-in-Law." Two additional ads called "Relaxed Wife" and "Little Streak" will be released later in the year. "Fallsview Casino is a rewarding experience on a variety of measures, whether it be customer service, gaming excitement, or quality of entertainment," said Kevin Pfuhl, managing partner at GJP. "We wanted to convey that the benefits of the unique Fallsview experience lives on long after you leave. All of the scenarios depict normal, everyday people and their experiences after they leave Fallsview, which is a departure from the typical on-premise style of casino advertising."